“Swachh Bharat Abhiyaan” is a national level campaign by the Government of India to clean the streets, roads and infrastructure of the country be it a Mandir, Masjid, Gurudwara or any place.
We must take efforts to clean our surroundings, we must change.
This campaign was officially launched on 2 October 2014 at Rajghat, New Delhi, where Prime Minister Narendra Modi himself wielded broom and cleaned a road.
Prime Minister Modi also pledged to people saying ‘na main gandagi karoonga, na main gandagi karne doonga’ (I would not litter and won’t allow anyone to do so).
He also exhorted all to encourage 100 other people to take this pledged and endeavour to make them devote their 100 hours for cleanliness. He further flagged off a walkathon as part of the Swachh Bharat Campaign.
The campaign was officially launched on 2 October 2014 at Rajghat, New Delhi, where Prime Minister Narendra Modi himself cleaned the road. Modi said that the best memorial to Mahatma Gandhi would be to achieve a “Clean India” by 2019, his 150th birth anniversary. The mission was started as a chain with each of the nine personalities nominated by the PM Narendra Modi to in turn nominate nine other people and so on. The target of completing the mission is 2019, the 150th birth anniversary of the father of the nation. The basic objective behind Swachh Bharat Mission is to create sanitation facilities for all and eliminate completely the unhealthy practice of responding to nature’s call m in the open. It aims to provide every rural family with a toilet by 2019. The logo and slogan for the five-year mission which shows a pair of spectacles, of the kind worn by Mahatma Gandhi with the words “clean” and “India”, and the slogan “One step towards cleanliness”, was also launched.
Logo is designed by Mr. Anant Khasbardar of Kolhapur in Maharashtra and the tagline “Ek kadam Swachhta ki ore” is given by Mrs. Bhagyasri Sheth of Rajkot in Gujarat. They both are awarded with cash prize of Rs. 50000/- and Rs. 25000/- respectively.
Cleanliness is not only the responsibility of the ‘safaai kaamgar’, it is the responsibility of all 125 crore Indians. If Indians can reach Mars at a cheap cost, can we not clean our neighborhoods?
I do not say that only the newly elected government has done everything. All governments have done something to achieve cleanliness in the country. Swachh Bharat abhiyaan is beyond politics. It is inspired by patriotism and not politics.
The Clean India movement is directly related to the economic activity of the nation. This mission can contribute to GDP growth, provide a source of employment and reduce health costs, thereby connecting to economic activity. Cleanliness is no doubt connected to the tourism and global interests of the country as a whole. India is already a known hub in the world tourist map. It is high time now’ that India’s top 50 tourist destinations display high class level of hygiene and cleanliness so as to change the nation’s global perception. Clean India can bring in more tourists, thereby increasing the revenue.
Schools affiliated to the Central Board of Secondary Education have been told to take part in the Prime Minister’s Swachh Bharat Abhiyaan under the “Swachh Bharat Swachh Vidyalaya Campaign”. To inculcate sensibility among children regarding daily hygiene and basic sense of cleanliness, the Board has asked the affiliated schools to organize activities like essay writing and painting competitions, drama and debate competitions all centred around the theme of hygiene sanitation from October 2 to 15. Schools are also expected to update their sanitation status online.
In launching the Swachh Bharat Abhiyaan, or clean India Mission, on Gandhi Jayanthi day, Prime Minister Narendra Modi sought to highlight the importance of his administration attached to both sanitation and Mahatma Gandhi. Mr Modi was evidently carrying forward the message in his Independence Day address on the need for more toilets in schools, and for India’s villages and towns to be free of dirt. But the high-profile launch of the mission on October 2 had its own meaning. Mr Modi wanted to link his campaign to the toilet-cleaning ritual in Gandhi’s ashrams, to emphasize that the seemingly demeaning, menial work was of great import in nation-building. The noise surrounding the launch of the mission was intended to draw all Indians to the cleanliness drive; everyone was expected to devote two hours a week to clean their surroundings. Surely, the Swachh Bharat Abhiyaan has been successful as an event in increasing public awareness of the wield the broom in central Delhi might be of some effect in some areas for some time. But if Mr Modi was hoping for mass participation in a cleanliness drive that would keep India perpetually clean, public policy must go far beyond symbolism.
If India’s villages and towns are towns are to be dirt-free, what is required is not the involvement of each and every citizen for two hours every week in the clean-up., While that would lend a Gandhian touch of personal involvement, it would surely be a colossal waste of productive hours of skilled personnel. It is one thing to involve political leaders, industrialists and celebrities in sweeping the streets to raise general awareness on sanitation, and quite another to expect every working adult to put in two hours a week in cleaning. True, without the cooperation of citizens, it would be impossible for any government or civic body to ensure clean streets and public places. But this is not the same as requiring everyone in the workforce to engage in actual cleaning. Efforts must be made to de-stigmatize the act of cleaning, and the participation of citizens in large numbers in a mass cleaning exercise, even if as a one-off or annual event, will have a positive effect. The government may not be able to do everything, but voluntarism cannot be a substitute for strengthening civic bodies will need to be at the centre of the clean India Campaign. The Swachh Bharat Abhiyaan will have to be a sustainable programme, and its success ought not to depend on the hours each citizen puts in to sweep streets. A lot can be done to further the ideal of cleanliness without wielding the broom.
To make the initiative more powerful, the corporate houses have joined hands with the Government of India pledging monetary commitments to build toilets in schools. The Government has asked municipal bodies, religious and spiritual organizations to make this movement a massive success and for this letters have been dispatched to all MPS and State Governors. The urban component of the Mission aims to cover 4041 towns within the prescribed 5 year-term. The total expected cost of the campaign in Rs 62,009 crore, out of which the proposed Central assistance will be accorded top priority in mission Swachh Bharat.
The abhiyaan also includes objectives like construction of individual, cluster and community toilets. The Swachh Bharat Mission will also make an initiative of establishing an accountable mechanism of monitoring latrine use. Government has also set up departments for awaring people the drawbacks of open defecation and promotion of latrine use to eliminate or reduce open defecation as open defecation is one of the main causes of deaths of thousands of children each year.
Gram Panchayats are also involved in this as Solid and waste management Departments are itself to be set up by them and even to lay water pipelines in all villages, ensuring water supply to all households by 2019 is to be done by the Gram Panchayats.
I hope that the Swachh Bharat Mission does not become another Nirmal Bharat Abhiyaan started by the previous Government with the same object/aim but was not a success.
Swachh Bharat Abhiyaan should not be a mere re-branding exercise. There is no doubt about the fact that change begins at home. Every citizen of the country should be clean and have hygienic and think of progress rather than waiting for the Government to make this plan successful. Let us also hope that we can change the minds of the people and focus on the real issues and not just on constructing toilets. All authorities responsible for Swachh Bharat program even up to grass root level should publicize their phone no, mobile no and email Id. One should know where to reach when hurdles come. At present we clean and put the waste infront of our neighbor house (mostly) and the neighbor in turn put the waste in front of our house. There is no place where we can put it. There should be the arrangement of large dustbins and also goods in numbers in each locality so that after sweeping and cleaning we know where to put the waste. Swachh Bharat Campaign will take on with its momentum if everyone puts his effort into it, such aslike the Govt. should install at least one bin with Lamp post or tree near each crossing, so that people are encouraged to put their waste in the in. Also, several measures to be taken so that bins cannot be should be taken so that bins are not stolen. Bins, in all eateries (big or small) and even with the hawkers should be made mandatory. All Religious places? organizing Langar should have proper arrangements for used plates/glasses. Market associations should also be involved in this campaign as markets are the good big source of garbage/littering. Also, we can take the help of our silver screen. If the message of cleanliness will be is flashed in movies and serials or their will be promotion of cleaning our country it will have a great impact on the life of the common people and youngsters.
Indian people act and behave according to their own convenience. If we want to change this attitude then we can only implement it by moral policing, voluntary medium of motivation will help but will not last long if not supported by moral policing. We need to change this attitude and it can only be done by moral policing this can be done through the following methods/ recommendations:-
- Setting the standard rules.
- Monitoring (with the help of moral police).
- Penalizing (with help of special courts and online fines system)
The first and last parts are more or less standard and can be copied from any clean and good governed country. A special mention would be to keep the amount or fine night, it can be lowered if the person is poor but should not be eliminated fine to keep high but can be lowered not eliminated if a person is poor.
It’s not only the lack of equipment, manpower or resources but also there is a huge: shortage of “will” on part of us as citizens which leads to such a sorry state of affairs as far as cleanliness is concerned. So instead of picking up a broom and posing before a camera, our ministers should better understand the vision behind. “The great initiative’. They should rather go to their own constituencies and take a look at the realities.y.
They should visit each and every village, town and city. The way they campaign for themselves during elections and in the same way they should inspect and educate people about cleanliness. They should involve volunteers who can communicate, educate and spread awareness on cleanliness in every corner of the country.
They should make people participate in the process through awareness, acknowledgements and encouragement. Also, they must take a notice of look at the lifestyle of “cleaning staffs” and should resolve the difficulties they face in their day to day life.
In short, they should take the responsibility of their own constituencies and make sure of having achieved all the objectives that are mentioned in the “Swachh Bharat Abhiyaan” initiative. In this way they can inspire other MPs, MLAs and others to do the same, which by itself will achieve around 80% cleanliness in our nation. Another 20% will be taken care of by municipalities.
Remembering Mahatma Gandhi? , Getting freedom was not a “one man’s job” rather it was the result of a collective effort of all the people. But what Mahatma did was be too inspired people to achieve freedom for themselves, which resulted in a great revolution.
Even for cleanliness also he was not only cleaning himself but also was always asking everybody to clean his/her own surrounding.
That’s the way great objectives are achieved that’s the way great objectives can be achieved. In matters of cleanliness also not only he kept his person & surrounding clean but also asked & encouraged people to clean their surroundings.
No great objective has ever been achieved without a collective effort. The point is, we have miles to go if we want to achieve an “Entirely Clean India” with every household having toilets, clean water and a clean surrounding.
And it’s not a prime minister or a bunch of ministers, who are picking up a broom in their hands, will achieve that in one day?
Rather it’s a constant process of communicating, inspiring and educating the people for a mass participation in the same.
So our ministers must rise above the mere photo opportunities or tokenism and start doing things in reality. Then only we can hope for a “Clean India”. I must say we as the citizen should understand that cleanliness is not only a virtue but it’s a responsibility as a human!. Cleanliness should be everybody’s business and not just of any single entity and certainly not that of the Government alone. This partnership for a good cause is a great opportunity for India.
Let us hope citizens unite on this mission a success by thinking and changing our small habits.
Gram panchayats are also involved as it is their duty/ function to set up solid and waste management department and to lay water pipelines to ensure water supply to all households by 2019.